Australian Eggs has today announced the appointment Connecting Plots as its creative agency of record following a competitive pitch in May 2023.
The pitch process tasked the independent agency with elevating the versatility of eggs in order to encourage Australian families to increase their weekly egg consumption.
Consumer research conducted by the member owned not-for-profit company identified the need to tell an engaging and enduring story that demonstrates how to elevate every meal with an egg.
Connecting Plots were awarded the business in late May, with a new brand platform and integrated campaign in development for release in the coming months.
Says Rowan McMonnies, managing director, Australian Eggs: “We were really impressed with Connecting Plots’ creative approach and their ability to bring an insightful idea to life cohesively across every touchpoint.”
Says Tom Phillips, CEO and founding partner, Connecting Plots: “Who doesn’t love eggs? It’s a real privilege to work on a product that truly touches the homes of so many families across the country. The marketing and R&D work that the team at Australian Eggs do directly supports our Aussie eggs farmers, so it’s an important challenge to ensure our new brand platform drives a direct business impact for that farming community.”
The new Australian Eggs campaign will launch in August 2023.