Archive

Call of Duty: Modern Warfare III launches global cinematic teaser campaign via 72andSunny, LA

No Comments

Call of Duty: Modern Warfare III, the next blockbuster release in the critically-acclaimed Modern Warfare series...

Bastion Reputation elevates existing staff with three promotions

No Comments

Leading corporate affairs agency Bastion Reputation has recognised and rewarded three experienced staff with...

Former Thinkerbell creative team Chris Buchanan and Simon Fleming join Communicado as ACDs

1 Comment

Melbourne-based independent agency Communicado has further expanded its creative department with two new senior...

Nike highlights commitment to Australia’s young female athletes with global ‘Here We Go: Next Generation of Sport’ film via Conscious Minds, LA

1 Comment

Nike has today releasesd its new global brand film ‘Here We Go: The Next Generation of Sport’ developed by LA agency...

Mediabrands launches ‘Growing Our Own’ internship program for aspiring media professionals

No Comments

‘Growing Our Own’, Mediabrands’ new cross-brand internship program has launched this week providing university...

The cream of the Auckland ad industry out in force at the Campaign Brief Legendary Lunch ~ generously sponsored by Collider

No Comments

The Campaign Brief Legendary Lunch is currently underway at the fabulous ADA Restaurant in Auckland.

Swisse Wellness tells doom scrollers to break bad habits in new work via Traffik, AMPR + PMG

3 Comments

A movement has begun fueled by sleep advocates at Swisse Wellness urging doom scrollers and late-night-procrastinators..

XRii reveals five winning sports marketing campaigns

No Comments

Sports season is in full swing across Australia, with stadiums across the country alive with energy and excitement.

After only eight months in the role Jerker Fagerström departs MD gig at Thinkerbell

2 Comments

After only eight months in the role, Jerker Fagerström has announced his departure from Thinkerbell where he held the...

Ultimate Ears celebrates 10 years of BOOM! in latest ‘Ultimate Rewind’ campaign via UMM

No Comments

Ultimate Ears, One of Australia's most beloved portable speaker companies, and the essential coming of age item, is...

Casella Family Brands appoints Dig as new creative agency on [yellow tail] wine

No Comments

Dig has been awarded the [yellow tail] creative account in Australia.

UnLtd: Hall of Good 2023 applications open to honour industry’s social impact

No Comments

UnLtd, the media, marketing and creative industry’s social purpose organisation, has opened up applications for its...

A free night school for self-taught creatives, D&AD’s Shift with Google is on a mission to bring diversity to the creative industry

No Comments

D&AD Shift with Google is on a mission to #ShiftCreativity by helping creatives enter the industry from outside...

Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen

13 Comments

The time came around again that two Youngbloods states went head to head on ABC’s Gruen last night.

VMLY&R Melbourne + AIRBAG take out New York Festivals Genius 100 Product of the Year for Honest Eggs Co. ‘FitChix’

No Comments

New York Festivals Advertising Awards in partnership with The Genius 100 Foundation has announced the 2023 Genius 100...

Seven Network appoints Emotive

1 Comment

Seven Network has appointed independent creative agency Emotive to work with its in-house marketing and creative teams.

Trilby Misso launches new ‘I Know A Lawyer’ brand campaign via Rumble Strategic Creative

2 Comments

Queensland compensation law experts Trilby Misso Lawyers has eschewed the usual downbeat tropes of the category in...

Truce signs director Thomas Charles Hyland

No Comments

Following a triumphant collaboration on his debut feature documentary, This Is Going To Be Big, director Thomas...

Sydney’s Top creative chiefs attend an exclusive CCO dinner with The One Club CEO Kevin Swanepoel and Chief Growth Officer Molly Crossin

No Comments

As part of their Asia-Pacific tour, the CEO of The One Club, Kevin Swanepoel and CGO, Molly Crossin, hosted an exclusive

DP&CO’s Phil Huzzard named global president of independent agency network AMIN Worldwide

No Comments

Independent agency network AMIN Worldwide has appointed DPR&Co co-founder and agency principal Phil Huzzard as its...

Digital marketing coach Kate Toon to launch The Digital Marketing Collective Conference on Saturday October 7, Kirribilli Club, Sydney

No Comments

The Digital Marketing Collective Conference is here to demystify digital marketing and streamline business smarts.

Australian Unity appoints The Royals to bring Real Wellbeing to all Australians

1 Comment

One of Australia’s original social enterprises Australian Unity has appointed The Royals to its creative account...

MHIAA positions itself as ‘Sommeli-airs’ of the air in new campaign via Connecting Plots

2 Comments

Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has launched its latest campaign via Connecting Plots...

This week’s Best Ad Jobs @ TheBestAdJobs.com

No Comments

Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

LIA extends entry deadline to Thursday, August 17

No Comments

LIA extends entry deadline to: Thursday 17th August.

Bestads Six of the Best Reviewed by Michael Miller, ECD, X3M Ideas, Nigeria

1 Comment

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

PARK declares ‘It’s time to play better’ in new integrated campaign via Hopeful Monsters

No Comments

Australian-born impact driven sportswear brand PARK is campaigning to stop women playing in ill-fitting fitting kits...

Huggies pushes Australian-first nappy innovation in local campaign via Droga5 and helium.film

2 Comments

Kimberly-Clark’s HUGGIES has launched a fully integrated brand campaign to promote its once-in-a-decade nappy...

CHEP Network leads the agency pack at the finalist stage of 2023 Australian Effie Awards

No Comments

Following rigorous online judging by industry experts, Advertising Council Australia has announced that 110 finalists...

EA SPORTS launches Sam Kerr Football Pitch + FC Futures girls’ grassroots program via Banter

No Comments

In a case of art imitating life, EA SPORTS has launched a new initiative bridging the gaps between the digital world...

Porter Novelli Australia appoints Victoria Fruean as client partner – Sydney lead

2 Comments

Clemenger Group communications agency Porter Novelli Australia has announced the appointment of Victoria Fruean as...

KiwiRail launches new ‘Steely Stare’ behaviour-change platform for rail safety via FEDERATION

No Comments

To promote safety around railtracks KiwiRail and TrackSAFE have unveiled a disruptive new behaviour-change platform...

MIA releases The Part-Time Pitch calling on Aussie agencies to help keep women in the industry

16 Comments

MIA (Mums in Ads) has today released The Part-Time Pitch, appealing to advertising agencies to join its initiative to...

P&O Cruises Australia appoints Bread Agency as new social media partner

3 Comments

Cruise line company P&O Cruises Australia has appointed Bread Agency as its social media partner following a...

Organic Pacific bolsters team with new hires including Nathan Dann as head of entertainment

No Comments

Havas Group’s specialist entertainment communications and PR agency Organic Pacific has strengthened its line-up with...

Think HQ launches in Sydney with team of four

1 Comment

Melbourne-founded social change agency Think HQ has expanded its footprint to Sydney opening an office in Surry Hills...

Film Construction adds the sensory talents of fine art photographer + AI imager Katya Brook

No Comments

Fine art photographer and AI imager Katya Brook has joined Film Construction for representation across New Zealand...

Luxury watch platform CHRONEXT builds mobile e-commerce experiences with Storyblok’s CMS

No Comments

Customers spend triple the amount of time on the mobile app than the website

Mitre 10 launches new campaign under its Other Hardware Store creative platform via Dig

22 Comments

In 2021, Dig launched The Other Hardware Store creative platform and in a fun ‘Loveable Maverick’ tone, invited...

electriclime° adds talented filmmaker Emile Rafael to director roster

No Comments

electriclime° has added talented filmmaker Emile Rafael to its director roster.

The AIRBAG AWARD BLOWOUT is back

1 Comment

Following the success of past years the AIRBAG AWARD BLOWOUT is back.

Professor Megan Davis to open This Way Up, Aug 15-17 ~ tickets selling fast

No Comments

Indigenous Australian scholar and international human rights lawyer Prof. Megan Davis - a key architect in the...

Dilmah Tea pays tribute to founder Merrill J. Fernando in new campaign via RCJ Group

No Comments

International tea business Dilmah Tea has appointed RCJ Group as its Australian media agency partner ahead of the...

HOYTS launches new ‘See the Big Picture’ brand positioning and campaign via Today the Brave

37 Comments

With over 113 years of delivering a world class cinema experience, HOYTS has launched a new brand positioning...

Mango Melbourne promotes Alex Lefley to GM; Emily Perry joins as group account director

6 Comments

Mango Communications Melbourne has elevated Alex Lefley into the position of general manager, charged with leading...

Stu Turner joins Wunderman Thompson Australia as national ECD as CCO João Braga departs after nearly 3 years in the role

17 Comments

Campaign Brief can reveal that Wunderman Thompson Australia has today announced the appointment of Stu Turner...

Energy Safe Victoria launches next evolution of ‘Be Sure’ campaign via cummins&partners

1 Comment

cummins&partners has launched its first campaign for Energy Safe Victoria, since being appointed earlier this year.

Roadshow Films embraces chaotic fun of feature film Joy Ride with new activations via Bastion

No Comments

Ahead of the highly anticipated release of a hilarious new comedy, Joy Ride (which opened in Australian cinemas on...

Uber Eats launches petition to rename the capital CanBEERa in new campaign via Special PR

7 Comments

Uber Eats has launched a petition to change the name of our nation’s capital to CanBEERa, in an irreverent new...

As exciting as health insurance gets: nib launches brand platform via Dentsu Creative

9 Comments

Health insurance brand nib is injecting humour into what is a fundamental purchase for its members as part of a new...

When internet gives you lemons: Tangerine unveils new brand platform via The Royals

9 Comments

Tangerine Telecom has stepped up its mission to demystify the complex, faceless world of internet and mobile with a...

Recfishwest launches new brand awareness ‘Cast Of Thousands’ campaign via Lateral Aspect

No Comments

The campaign is headlined by ‘real’ stories depicted in 3x90 second films.

Sked Social challenges social media managers to showcase creative skills in new competition

No Comments

Australian social media marketing company Sked Social is asking social media managers to see if they can create...

LIA announces Susan Credle as Non-Traditional jury president to replace Swati Bhattacharya

No Comments

Swati Bhattacharya took a wrong step on a step so Susan Credle is stepping in.

Toyota Australia launches first-of-its-kind Web3 and NFT experience via R/GA Australia

5 Comments

Breaking new ground to drive ongoing engagement for customer loyalty, R/GA has helped launch a first-of-its-kind...

AWARD announces Special Awards shortlist for the 44th AWARD Awards

15 Comments

AWARD has today announced the shortlist for the 44th AWARD Awards’ Special Award categories, which will be judged as...

Non-profit Cure Cancer launches refreshed brand via Principals

No Comments

Branding design agency Principals has refreshed the brand for non-profit Cure Cancer.

Attention Advertising + Production professionals in Australia: is your free Bestads profile up to date?

No Comments

We hope you, like over 280,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...

Paul Middleditch’s latest feature film ‘Uproar’ to premiere at Toronto International Film Festival

6 Comments

Director Paul Middleditch's latest feature film UPROAR has been selected to premiere at the renowned Toronto...

Accenture Song’s Nick Law and Australian actor, director and screenwriter Mirrah Foulkes join headline speakers for This Way Up

1 Comment

Aussie expat and Accenture Song creative chairperson Nick Law and Australian actor, director and screenwriter Mirrah...

Tickets on sale for QLD Youngbloods grad party held next Tuesday, August 8 at Southbeach

No Comments

Another AWARD School comes to a close - which of course means a grad party.

Content Copywriting founder Sarah Spence launches new ‘Content Rebels’ podcast

No Comments

New podcast launches for rebellious content creators and curious marketers ready to challenge the status quo.

All in a sick day’s work: Te Whatu Ora heroes a different kind of workday in new campaign via Clemenger BBDO Wellington and Wawata Creative

5 Comments

Te Whatu Ora and Te Aka Whai Ora have launched a new campaign via Clemenger BBDO Wellington and Wawata Creative.

Brisbane Times launches new ‘It’s Brisbane’s Time’ campaign via Publicis Worldwide

5 Comments

Nine’s trusted news masthead Brisbane Times has launched a new multi-channel campaign via Publicis Worldwide...

Cadbury launches giant lucky scarf for Wallabies in new activation via Ogilvy

14 Comments

As the Rugby World Cup draws closer, a 20-metre-long scarf made from lucky charms donated by fans across Australia...

BLUNT showcases ‘Engineering Joy’ in new global brand campaign via Thinkerbell Aotearoa

16 Comments

BLUNT has launched its first global brand work with an eye-catching and intricately choreographed film via...

Director Andrew Blackman signs with Playground

No Comments

Playground has announced that director Andrew Blackman has joined its roster.

Campaign Brief’s The WORK 2023: Ranking of the top production companies in Australasia

No Comments

VANDAL has led the Australasian production company pack with 34 Acceptances.

DDB Melbourne takes home the Golden Brain in Youngblood VIC’s Agency vs Agency Trivia

5 Comments

Building on the momentum of other wins over the past year including the consolidation of marketing for the entire...

Lite n’ Easy launches next chapter of ‘Just good food n’ great results’ campaign via Hardhat

7 Comments

Lite n’ Easy, the food delivery service that helps Aussies eat healthy n’ live happy, has launched the second...

VMLY&R named Agency Network of the Year at 2023 New York Festivals Advertising Awards

No Comments

New York Festivals Advertising Awards has announced the 2023 Industry Award recipients.

Today the Brave launches new media offering led by newly appointed head of media Jacqui Capel

No Comments

Full service independent agency Today the Brave continues its trajectory of growth, expanding its capabilities by...

Industry first as The Works appoints in-house mindset coach to help people thrive

No Comments

The Works has announce that Lucy Batchelor, in addition to being recently promoted to strategy director, has also...

Australian Eggs appoints Connecting Plots as creative partner following a competitive pitch

No Comments

Australian Eggs has today announced the appointment Connecting Plots as its creative agency of record following a...

All Blacks + Black Ferns prove they’re just like the rest of us in new Uber campaign via Special

No Comments

The All Blacks and Black Ferns are revered for what they do on the rugby field. But when they’re not playing rugby...

HERO Brisbane appoints Sarah Deery to newly-created head of client service role

7 Comments

On the back of a sustained period of growth, creative independent HERO has welcomed Brisbane industry luminary Sarah...

Bestads Six of the Best Reviewed by Jen Speirs, Executive Creative Director, Droga5, Dublin

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Artbid appoints Wonderful for brand and full digital marketing launch

No Comments

Australia’s first online only auction house Artbid has appointed digital agency Wonderful for brand creation...

Australian Society of Plastic Surgeons addresses surgical qualifications and patient safety head on in new digital campaign via Claxon

10 Comments

Australia’s leading society for specialist plastic surgeons, the Australian Society of Plastic Surgeons (ASPS), has...

Mosaic Music + Sound: Adam Moses and Bill Doig open new full-service music and sound facility in iconic Hibernian House

14 Comments

Mosaic Music + Sound, a newly built, state of the art music and sound studio has opened in Surry Hills' Hibernian House.

VMLY&R named Australian Agency of the Year in Campaign Brief’s THE WORK 2023; DDB, CHEP Network, Deloitte Digital, Howatson + Company and The Monkeys make up the top 6

No Comments

VMLY&R has taken out the Australian Agency of the Year title in Campaign Brief's THE WORK 2023.

Seven partners with customer engagement platform Komo Technologies

No Comments

Leading Australian customer engagement platform Komo Technologies has today announced it has partnered with the Seven...

TBWA takes out Network of the Year accolade in Campaign Brief’s The Work 2023: Ogilvy ranks #2, with DDB, BBDO + VMLY&R making up the top 5

No Comments

Ogilvy, last year’s #1 ranked network in The Work, is placed in second position this year.

Campaign Brief’s The Work 2023: Ranking of the top agencies in each country in the APAC region

No Comments

The Work 2023 recognises the very best advertising of the year from Asia, Australia and New Zealand.

Exit director Glendyn Ivin completes Amazon Prime series ‘The Lost Flowers of Alice Hart’

1 Comment

Exit director Glendyn Ivin has just completed three years of directing the 7-hour drama, The Lost Flowers of Alice...

3P Studio named major sponsor for the 2023 BADC Awards

No Comments

The Brisbane Advertising and Design Club (BADC) has announced a partnership with post production studio 3P as the...

Straight Up Energy launches into the energy drink market via Reconnected

4 Comments

Fresh off launching in June, Reconnected has launched new brand Straight Up into the energy drink market.

Trout Creative Thinking grows team with addition of Sarah Naumoski as group brand partner

1 Comment

Trout Creative Thinking has announced that Sarah Naumoski has joined the agency as group brand partner.

Global design agency Re establishes AI principles for staff and clients

No Comments

Global design agency Re (part of M&C Saatchi Group) has launched a set of six principles to navigate its future use...

Thinkerbell sponsors Marketing Science researchers Ehrenberg-Bass Institute

2 Comments

Thinkerbell has announced that it has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science.