Jerker Fagerström returns to Australia; joins Thinkerbell Sydney as new managing partner

Jerker Fagerström returns to Australia; joins Thinkerbell Sydney as new managing partner

Thinkerbell has announced that Swedish creative agency maverick Jerker Fagerström will be joining its fold. Fagerström will be taking the reins of Thinkerbell North (Sydney) in the newly created role of managing partner.


Fagerström has done it all in his time in creative agencies; from building and selling his own agency, to working in group pan-European roles within Publicis. He’s also been managing director, head of strategy and ECD at various times in his career.

Fagerström has also been influential in making some of the world’s best known work come to market including the Cannes Grand Prix winning VW ‘Fun Theory’ whilst at DDB. Fagerström is returning with his family from the Nordics to Sydney, where he was based for five years until August 2019 – which he loved.

Fagerström’s career in Australia begun at WPP agency DT in 2014, where he was appointed to the role of executive creative director. 12 months later he joined McCann Sydney as ECD where he stayed for just under three years before returning home to Sweden.

Says Margie Reid, CEO, Thinkerbell: “Jerker is a world class creative leader, is highly creatively driven, and he’ll help us to deliver even more measured magic and drive Thinkerbell Sydney to even greater heights.”

Says Fagerström: “Once we decided to move back to Sydney I sat down and wrote myself a wishlist: an agency with big ambition, breadth and depth of talent, and a culture of having fun together. I knew Adam from way back to our Saatchi days but after having spent time with Margie, Jim, Cuz and team it was obvious that Thinkerbell ticked everything on that list. I absolutely love their Thinker Tinker model and their incredibly broad range of what’s possible.”

Says Adam Ferrier, chief thinker, Thinkerbell: “Jerker’s the best, a wonderful chap and bloody strong leader – he’ll be a brilliant managing partner for our North offering.”

Fagerström commences at Thinkerbell in January 2023.