Comments on: The General Store CCO Marcus Tesoriero – Judging PR at D&AD: does the idea remain King?

By: @PR Agency Owner

@PR Agency Owner — Wed, 07 Jun 2023 19:07:42 +0000

I think this article is more hinting that PR agencies wouldn’t know how to dig up one piece of organic media attention without a paid tv partnership, an expensive influencer or 1 of their other 5 first thought ideas. Ad agencies know how to sniff out a sticky idea that gets people talking.

By: @PR Agency owner

@PR Agency owner — Tue, 06 Jun 2023 03:19:18 +0000

What about the KFC print ad (FCK)? Was that not PR in your view?

By: PR Agency Owner

PR Agency Owner — Mon, 05 Jun 2023 04:56:37 +0000

“When it comes to true, impactful PR ideas, often the answer isn’t an ad, either.”

You mistakenly wrote ‘often’ not ‘never’.

I love it when ad awards include PR categories, the juror is made up of people that have never worked in the PR industry and then write about on an advertising trade site that doesn’t cover PR campaigns. FFS.

By: Leonardo DiJudgio

Leonardo DiJudgio — Fri, 02 Jun 2023 04:54:31 +0000

Judging the judge’s judgement on judging.

By: @thats special

@thats special — Fri, 02 Jun 2023 04:51:45 +0000

Side note. But it pisses me off seeing creative agencies rippin tracks from creatives for their show reels or award vids. Big names or not…dont steal other people’s work.

By: anyone know

anyone know — Fri, 02 Jun 2023 01:21:23 +0000

where i can get one of those cool pendants?

By: The king

The king — Thu, 01 Jun 2023 07:02:38 +0000

Love you Tess

By: That's special

That's special — Thu, 01 Jun 2023 06:16:23 +0000

I can’t believe they paid for the rights to “Stuck In The Middle With You” for their case study.

By: Renting

Renting — Thu, 01 Jun 2023 02:31:21 +0000

I just tried to pay my rent with six Silver Lions I won in 2019. Landlord says No.
Anyway back to work (for the luckier ones).

By: Campaignful / @Campaignful

Campaignful / @Campaignful — Thu, 01 Jun 2023 01:44:25 +0000

You raise (and echo) an interesting point. Let’s put effectiveness to one side for a moment. We are all in the brand-building business. If an agency can build its own brand to the point where it is in itself persuasive at award time, that surely is a strength. Doing good work is important. Convincing people that the work you do is special because YOU made it is a worthy achievement in itself, isn’t it? A shoe is just a shoe – unless it’s a Nike shoe etc.

By: Let's remember

Let's remember — Thu, 01 Jun 2023 00:59:50 +0000

Judging and winning are actually two different things.

By: Insight is everything

Insight is everything — Thu, 01 Jun 2023 00:23:15 +0000

You could think of Middle Seat Lottery as a competition or a genius insight that got the world talking about the worst seat on the plane. Haven’t seen many campaigns get Saturday Night Live reading out the mechanics of an ad promotion before.

By: @Campaignful

@Campaignful — Thu, 01 Jun 2023 00:01:15 +0000

Could not agree more. The Aussie ad industry is like living in the Mean Girls universe at times.

By: Campaignful

Campaignful — Wed, 31 May 2023 11:12:53 +0000

A lottery competition where you win by booking the dud seats. It’s basic AF. But because it’s Special it’s special. That’s what’s wrong with these awards and our industry. If an unheard agency did this it would be a trade competition and dissssssed by the advertising guard.

By: Well…

Well… — Wed, 31 May 2023 09:15:29 +0000

When the categories went from four to about forty over the last ten years I’d hazard a guess at no.

Awards are meaningless these days, when you’re spending thousands of euros to enter work across a zillion categories you know we’ve reached peak late-stage advertising. Anyone who thinks Cannes n Co. is anything other than a blatant cash grab these days is tripping.