Comments on: When internet gives you lemons: Tangerine unveils new brand platform via The Royals https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/ Fri, 11 Aug 2023 00:47:38 +0000 hourly 1 https://wordpress.org/?v=5.1.1 By: Tom D https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-894569 Tue, 08 Aug 2023 06:10:59 +0000 https://campaignbrief.com/?p=243192#comment-894569 Simple. Solid. Nice stuff Royals.

]]> By: refreshingly simple https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-894000 Mon, 07 Aug 2023 14:57:08 +0000 https://campaignbrief.com/?p=243192#comment-894000 Lovely line and fun execution. Nice to see Royals putting out good creative.

]]> By: BZ https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893700 Mon, 07 Aug 2023 05:33:44 +0000 https://campaignbrief.com/?p=243192#comment-893700 It’s so friendly. Pretty good.

]]> By: Bern, Baby, Bern-bach https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893633 Mon, 07 Aug 2023 03:39:14 +0000 https://campaignbrief.com/?p=243192#comment-893633 Refreshingly simple. Building that association between the competition & their products being… well, lemons. Nice one, team.

]]> By: Bede https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893620 Mon, 07 Aug 2023 03:10:15 +0000 https://campaignbrief.com/?p=243192#comment-893620 Hey @one tiny question. Great consideration. Yeah we definitely didn’t want to contribute to food waste so after the shoot we donated half to OzHarvest and we’re using the other half for an activation. No lemon was left behind! @Yep! Yes, they were real – minus the one that bops her on the head, for obvious reasons…

]]> By: one tiny question... https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893568 Mon, 07 Aug 2023 01:57:51 +0000 https://campaignbrief.com/?p=243192#comment-893568 how many lemons were wasted in the making of this?

]]> By: Yep! https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893552 Mon, 07 Aug 2023 01:21:36 +0000 https://campaignbrief.com/?p=243192#comment-893552 Great line. Loved how this leans into the metaphor. Were those lemons real?

]]> By: Rivet https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893505 Sun, 06 Aug 2023 23:57:56 +0000 https://campaignbrief.com/?p=243192#comment-893505 Fun! Nice one Royals

]]> By: nice https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comment-893486 Sun, 06 Aug 2023 23:26:06 +0000 https://campaignbrief.com/?p=243192#comment-893486 I really like this a lot.

It could have been amazing – but it’s not. But it’s really good.

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