An unexpected moment of generosity between a Wallabies hero and his adoring young fan is the centrepiece of a heartwarming new Cadbury campaign, developed by Ogilvy.
Starring half-back Nic White, the new spot changes the famous endline ‘there’s a glass and a half in everyone’ into ‘give a cheer and a half for the Wallabies’ to help generate support for the national team, ahead of the Bledisloe Cup and the Wallabies Rubgy World Cup mission in September. Cadbury is the principal sponsor of the Wallabies.
Cadbury brand equity and sponsorships director Anthony Ho said the campaign shows “even the most die-hard fans put generosity first”.
“We know when the Wallabies have support and Aussies cheering them on, they are much more likely to perform, so we wanted to produce a campaign to show they have Australia’s undying support, regardless of the scores at full-time. The result is a simple act of generosity brought to live in beautiful campaign; a fan sharing his ‘cheer and a half’ with his hero. After all, rugby is a team sport, something people come together for. Just like a block of chocolate.”
The emotive 30” film with a 15” cut down was developed by Ogilvy and production partners Good Oil and will be seen nationally.
Says Hilary Badger, ECD, Ogilvy: “This ad shows that the simple, generous act of exchanging a block of Cadbury can connect us, no matter our age or status. Generosity is a human value, so we’ve represented it in a real, observed way.”
Creative agency: Ogilvy
Media agency: Wavemaker
Production company: Good Oil
Director: Curtis Hill
Producer: Chana McLallen
Executive Producer: Simon Thomas
D.O.P.: Alex Serafini
Editor: Marty Gilchrist
Post Production: Puffin Post
Production Design: Brendan Norville (Props Buyer)
Sound: Squeak E. Clean Studios
Colourist – Matt Fezz